Luxury fashion house Prada has shattered traditional norms with its groundbreaking fine jewelry line, Eternal Gold. Launched in October last year, this collection is a testament to Prada's avant-garde approach, taking 14 months to develop and embodying the brand's minimalist aesthetic. What sets it apart is its commitment to sustainability, featuring pieces crafted entirely from certified recycled gold and adorned with lab-grown diamonds.
The core design element of the collection is the iconic Prada motif – the obtuse triangle. Available in white, rose, or yellow gold, each piece showcases a polished sheen interrupted only by white diamonds and subtle flashes of amethyst, malachite, green quartz, and onyx. The triangle, synonymous with the Prada logo, is cleverly explored, appearing as nano-pendants, single stud earrings, fluid sculptural forms, and cut-outs, creating a harmonious blend of masculinity and femininity.
Noteworthy pieces include a chunky chain with boxy, angular links that transforms from a weighty bracelet to a sensual choker when threaded onto a cross-grain ribbon. The collection also features snake-like bracelets, rings, oversized pendants, and more, all reflecting Prada's distinctive aesthetic balance.
Prada's commitment to sustainability is further exemplified by its use of recycled gold, emphasizing the eco-friendly approach of repurposing existing precious metals. Each piece comes with a chip detailing the ethical gold's journey with the company, logged with Aura Consortium Blockchain for transparency and traceability.
In a bold move, Prada incorporates lab-grown diamonds, reducing environmental impact compared to traditional mining. The stones, forming pyramids and snow-set clusters, offer a dazzling and ethical alternative to mined diamonds. This collection marks Prada's dedication to sustainability, building on initiatives like the 2019 Re-Nylon launch, replacing nylon with econyl, a fiber made from regenerated nylon waste.
Eternal Gold, billed as the first truly sustainable fine jewelry line by a major fashion house, redefines the narrative of fine jewelry creation. Prada's innovative use of materials and processes, combined with a focus on transparency and ethical practices, positions this collection as a symbol of conscious environmental awareness without compromising style.